Business Essay Example | Topics and Well Written Essays - 500 words - 28

Business - Essay Example Jarvik acknowledges that he has considerable experience with heart disease (Owens, 2008). This removes liability from Pfizer and also supports his credentials to promote Lipitor without much concern over ethical judgment consequences from society and regulatory entities. More careful selection of appropriate celebrity endorsements would be one method of improving advertising approach. Seeking celebrities that actually have used Lipitor are more in-line with regulatory framework guidance for advertisers to avoid consumer perceptions of deception. Additionally, Pfizer could reposition Lipitor under a product benefits focus, using chemists and developers as appropriate endorsers to describe product quality as well as the credentials of research and development teams. Puffer is merely an exaggeration in an attempt to position or differentiate a product by embellishing product benefits. Deception, however, would occur when a product makes claims it cannot achieve, such as promising cures to illnesses from a vitamin marketer that are not supported by research or actual human consumption. Consumers can also contact the Federal Trade Commission to investigate allegations of blatant deception allowing for expert scrutiny and inquiry. One well-known marketing campaign that has used puffery is Folgers Coffee. The promotional phrase, â€Å"The best part of waking up is Folgers in your cup† is simply positioning and/or differentiation tactics utilizing puffery (Boone & Kurtz, 2007). This form of puffery is designed to send the perception to consumers that the product benefits of Folgers, or psychological benefits, can be achieved through consumption. United Egg Producers, a trade group that represents the interest of many egg manufacturers, utilized deceptive packaging strategies to gain consumer interest. The phrase â€Å"Animal Care Certified† was used as a logo on many egg cartons to express United Egg Producer’s focus on

Left Realism Theory Essay Example | Topics and Well Written Essays - 500 words

Left Realism Theory - Essay Example Contribution of Left Realism in the development of criminology can help shape society in a better way. Left Realism set down a marker with the work of Lea and Young (1984). Left realism is a reaction against both left's tendency to neglect victimisation among working class people and the conservatives' extremely harsh social strategies. It is a perspective that attempts to explain and measure street crime and propose short term policies to control it. It is an attack on left idealists who offer simplistic analyses based heavily on instrumental Marxist and feminist views of the state and law, but who ignore street crime and offer no practical proposal for change. One of the basic elements of Left Realism theory is Left realists see working class crime as a serious problem for working class. Working class people are victimised from all directions in a capitalist society. Another element is Relative Deprivation: Poverty experienced as unfair (relative depravation when compared to someone else) creates discontent and discontent when there is no political solution leads to crime. So, relative depravation equals discontent, discontent plus lack of political solution equals crime. One of left realisms most substantial contributions to criminology is the sq