Virtual schooling, learning Research Paper Example | Topics and Well Written Essays - 250 words

Virtual schooling, learning - Research Paper Example The parent in such a system plays the role of a learning coach. Students from all over the state attend the virtual class. â€Å"In April 2010, K12 formed a joint venture with Middlebury College known as Middlebury Interactive Languages LLC (MIL) to develop online foreign language courses† (The New York Times, 2012). One of the most distinguishing features of K12 virtual schooling is that it customizes the education to meet the individualistic needs of children (k12.com, 2012). Learning in such a system protects the children from the negative external influences experienced by students in the brick and mortar schools like bullying and racism. In addition, virtual schooling is also very convenient for the students as the education can be received at home using the World Wide Web (Russell, 2001). Students can interact with other students through social media websites. Virtual schooling also enables parents to be involved to a great extent in the child’s studies. Many pare nts play the role of a teacher at

Love in psychology Coursework Example | Topics and Well Written Essays - 1500 words

Love in psychology - Coursework Example Love is too enthralling that millions of people resulted to find varied ways and strategies just to find the idealized partner. Many have strong preference to look at love as a positive force that fills the existential vacuum, but many of them are also experientially eluded to truly feel and perceived true love. At times, gender relations illustrate power play in relationships: of submissiveness and domination. Female does the former and the male does the later. It has varying perception from male, female, gay, lesbian or of those coming from transsexual gender. But most of them felt how love entails joy, happiness, and hurt. There is a mystical concept in it, maybe because of its association to fantastic fairy tales. Lovers would even seize distance just to be with the beloved; or to find wisdom from good or bad relationship; or to simply feel the void in the lover’s absence. But its amazing how one could find someone to love from billions of people walking in all busy lanes. Love’s history is immortalized by time and its details are enshrined in all historic evolution of events in many civilizations. Rubin (1975) thought that romantic  love  is made holistic by three elements: attachment, caring, and intimacy. Attachment is a state of belongingness where care is felt and there is direct communication for cognitive and emotive responses. It is a comfort zone, a security base, a sacred breathing space. It is considered as passion. The absence of attachment caused certain level of instability of emotions and psyche. Caring on the other hand relate to humanistic-altruistic value of being sensitive to another’s happiness. Intimacy refers to the bond established through sharing of thoughts, desires, and feelings with each other.  Hatfield, Cacioppo, Rapson, and Clark (1992) categorized love into compassionate  and passionate  love. Compassionate love refers to the capacity of person to understand and to be receptive of the language of the heart with respect and trust. Compassionate  love  usually develops out of feelings of mutual understanding and shared respect for each other.  Passionate  love  on the other hand is an intense feeling with physiological awareness of the beloved. Reciprocation of these feelings meant fulfillment and the person is preconceived as an ideal lover. Hatfield et.al. (1992) believed that passionate  love  is transitory and could only last within the period from 6 to 30 months. Meanwhile, Lee (1973) explicated love by associating its concepts to primary colors: eros, ludos, and storge.  He believed that love is a combination of these three. For instance, the combination of eros and ludos meant an obsessive love. A combination of ludos and storge could result to realistic love, a pragma. Eros and storge combined would also mean selfless love. Religious leaders call this agape, an ideation of love in the image of God. Lee (1973) further explained that eros meant loving an ideal person; ludos meant love as a game; and storge meant love as friendship. Sternberg (1996) professed that relationships are built on elements that endure and are called consummated love as a description of intimacy, passion, and commitment. Rubin (1973), a social psychologist

Analysing Public Policy

Analysing Public Policy What is Public Policy? Public policy happens when the government tries to answer a public issue, such as healthcare, education, environmental issues, crime, transportation, foreign policy, and poverty and welfare. Public policy is whatever governments choose to do or what not to do. Whether it is local, state, or federal government they develop public policy by laws, regulations, decisions, and actions. So, behind every decision that is made there is always a process that takes place, setting the agenda, making decisions, formulation, implementation, and evaluation. So, once laws are established they are put into practice in the form of public policy. Public policy affects our quality of life and can also influence the quality of life for those in other countries. In order for public policy to work citizens must participate in the process. A lot of pressure that comes from the outside affects the creation of public policy whether it is for the better of the country or for the worst. Citizens groups as well as commercial groups put pressure on public policy to defend their interest. As lawmakers debate the making of policies and set them in place, it is important for citizens and outside groups to analyze the effects of the policy so that the wrong type of policies are not set into practice. Individuals and groups attempt to shape policy through education, advocacy, or mobilization of interest groups. There are three parts to public policy making: problem, players, and the policy. The problem is the issue that needs to be addressed. The players are the individuals and groups that are influential in forming and implementing a plan to address the problem in question. Policy is the course of action decided upon by the government and public. Public policies are widely open to influence and interpretation by non-governmental players, including those in the non-profit and private sectors. Policies are dynamic, responding to changes in the government and the public interest. What is Policy Analysis? Public policy analysis is determining which of several alternative policies will most achieve a given set of goals no matter the relationship between the policy and the goal. Policy analysis involves a primary concern with explanation rather than prescription. Also it is a sought out search for the cause and consequences of public policies. Furthermore, it is an effort to develop and test general propositions about the causes and consequences of public policy and to continue to accumulate reliable research findings of general relevance. Public policy analysis strives to define the problems addressed by a particular policy, assess the steps taken to address these problems and evaluate the intended and unintended effects. Policy analysis has the greatest potential to improve the policy making process when government decision makers use the results and findings to craft better policy. It occurs in political environment, in which policy makers, elected or otherwise, makes decisions about the allocation of public funds, power and resources. It requires insight, creativity, and imagination in identifying societal problems and describing them, in devising public policies that might alleviate them, and then in finding out whether these policies end up making things better or worst. It requires knowledge of economics, political science, public administration, sociology, psychology, laws, statistics, engineering, natural sciences, etcà ¢Ã¢â€š ¬Ã‚ ¦ Policy analysis is an applied subfield of all of these traditional disciplines. The Six Models of Policy Analysis System Model The system model relies on concepts of information theory, especially feedback, input, and output, and conceives of the process as being essentially cyclical. Policy is originated, implemented, adjusted, re-implemented, and readjusted. The system model is concern with such things as: the significant variables and patterns in the public policy making system, what constitutes the black box of the actual policy making process, and the inputs, outputs and the feedback of the process. In the systems model of public policymaking and implementation, inputs are the demands, resources, and opposition. The outputs are goods, services, and symbols to public and other policymakers. The black box represents the conversion process. Institutional Model The institutional model focuses on the organizational chart of the government. It describes the arrangements and official duties of bureaus and departments, but customarily it has ignored the living linkages between them. The institutional model is interested in the constitutional provisions, administrative and common law and similar legalities. Things that are of less concern are the behavioral connections between a department and the public policy coming from it. Neo-Institutional Model The neo-institutional model is an attempt to categorize public policies according to policymaking subsystems. For example Theodore J. Lowi classifies policies by four arenas of power: redistributive, distributive, constituent, and regulative. Distributive policy includes for example agricultural subsidies. Constituent policy arena includes reapportionment of legislature. Regulative policy includes elimination of fraudulent advertising. Last, redistributive policy includes for example, the progressive income tax. Organized Anarchy Model The organized anarchy model has three streams that flow largely independently of one another and constitutes the policymaking process. First, is the problem stream, which involves focusing the publics and policymakers attention on a particular social problem, defining the problem, and either applying a new policy to the resolution of the problem or letting the problem fade from sight. The second stream is the political stream that the governmental agenda or in other words, the list of issues or problems to be resolved is formed. This formulation occurs as the result of the interaction of major forces, such as the national mood, the perspective and the clout of organized interests and the dynamics of government itself, including personnel turnover, the settling of jurisdictional disputes among agencies and branches. The primary participants in the formulation of government agenda are high-level political appointees and the presidents staff members of Congress, the media, interest grou ps, those associated with elections, parties, and campaigns and the general public opinion. Third is the policy stream. It is in the policy stream that the decision agenda or alternative specification is formulated. The major participants in the formulation of the decision agenda are career public administrators, academic researchers and consultants, congressional staffers, the Office of Management and Budget and interest groups. Group Model Another way of describing the group model is the hydraulic thesis, in which the polity is considered as a system of forces and pressures acting as a system of forces and pressures acting and reacting to one another in the formulation of public policy. Normally the group model is associated with the legislature rather than the bureaucracy. Agency administrators grow increasingly to distinguish between policies that are beneficial to the interest of the public and policies of the groups being regulated. The group model goes by the saying that what is good for the group is good for the nation, in the eyes of the regulators. Elite Model The elite or mass model contends that a policymaking and policy executing elite is able to act in an environment characterized by apathy and information distortion, and thereby govern a largely passive mass. Policy flows downward from the elite to the mass and prevailing public policies reflect the elite values. The Policy Analysis Process Verify, define and detail the problem This is the most important step of the policy analysis process because there are many instances where the objectives are not clear or even contradictory from one another; a good political analysis will have will have clearly identified the problem that is to be resolved. This is the mandatory process that determines how efficient and effective the outcome of the whole process will be. The analyst must question both the interested parties involved as well as their agendas of the outcome. In this process you want to state the problem, determine the extent and magnitude of the problem eliminate irrelevant material, and make a quick estimate of resources required to deal with the issue. Establish evaluation criteria This step is important in order to compare measure and select among the alternatives, relevant evaluation data must be established. In this process it must be considered cost, net benefit, effectiveness, efficiency, equity, administrative ease, legality, and political acceptability. Economic benefits must be considered in evaluating the policy. How the policy will harm or benefit a particular group or groups will depend on the number of options available. Political and other variables go together with the evaluation criteria to be followed. Most of the time the client, or person or group, interested in the policy analysis will dictate the direction or evaluation criteria to follow. This step, deals with what the important goals are and how they will be measured. It clarifies the goals values, and objectives. It looks at the cost and benefits, effectiveness, equity, legality and political acceptability. Identify alternative policies In this third step understanding what is being sought out is important. In order to generate alternatives, it becomes important to have a clear understanding of the problem and how to go about it. Possible alternatives include the â€Å"do nothing approach† (status quo), and any others that can benefit from the outcome. Combining alternatives generates better solutions not thought of before. Relying on past experiences from the other groups or policy analysis, helps to create a more thorough analysis and understanding. It is important not to settle prematurely on a certain number of options when it comes to this step; many options must be considered before settling into a reduced number of alternatives. Brainstorming, researching, experimenting, writing scenarios, or concept mapping will help to find new alternatives that will help reach the optimal solution. This step considers a wide range of options, consults with experts, and redefines the problem if necessary. Evaluate alternative policies In this step it becomes necessary to evaluate how each possible alternative benefits the criteria previously established. Additional data needs to be collected in analyzing the different levels of influence: the economical, political and social dimensions of the problem. These dimensions are analyzed through quantitative and qualitative analysis, which is the benefits and cost per alternative. New aspects of the problem may be found to be of importance and even different from the original statement, after political questions in obtaining the goals are analyzed. Several fast interactions through the policy analysis may be efficient and effective than a single detailed one. What this means is that the efficiency is greatly increased when several projects are analyzed and evaluated rather than just one in great detail, allowing for a wider scope of possible solutions. This process considers selecting appropriate methods and applying them correctly. It also estimates expected outcomes, e ffects, and impacts of each policy alternative. Display and distinguish among alternative policies In this step, comparison schemes are used to summarize virtues, they are a great help in distinguishing among several options; scenarios with quantitative methods, qualitative analysis, and complex political considerations can be melded into general alternatives containing many from the original ones. In this process the comparison and distinction of each alternative must be looked at against the economic, political, legal, and administrative ramification of each option. Political analysis is a major factor of decision of distinction among the choices; display the positive effects and negative effects interested in implementing the policy. This political approach will ultimately analyze how the number of participants will improve or diminish the implementation. It will also criticize on how the internal cooperation of the interested units or parties will play an important role in the outcome of the policy analysis. Mixing two or more alternatives is a very common and practiced approa ch in attaining a very reasonably justified policy analysis. Monitor the implemented policy This process looks to see if the policy is actually having an impact. Even after a policy has been implemented, there may be some doubt whether the problem was resolved appropriately and even whether the selected policy is being implemented properly. These concerns require that policies and programs be maintained and monitored during implementation to assure that they do not change for unintentionally, to measure the impact that they are having, to determine whether they are having the impact intended, and to decide whether they should be continued, modified or terminated. References Daneke, G. A., Steiss, A. W. (1980, August 13). Administrative Policy Analysis, Budgeting, Implementation, and Evaluation. Retrieved July 2009, 29, from http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/994. Hall, S. (n.d.). Public Policy analysis. Retrieved july 29, 2009, from eHow: http://www.ehow.com/facts_5185777_public-policy-analysis.html Patton, C. V. (1999, April 22). Social Reasearch Methods. Retrieved July 29, 2009, from Steps for a Successful Policy Analysis: http://www.socialresearchmethods.net/tutorial/Barrien/barrien.htm

The Personal Strife of Tennessee Williams :: Biography Biographies Essays

The Personal Strife of Tennessee Williams      Ã‚  Ã‚   Tennessee Williams was a well renowned playwright, who highlighted his personal experiences in his plays and stories. He had a colorful life and he enjoyed writing about what was considered taboo subjects in the 1940's, 1950's and the 1960's. Williams explored homosexuality, alcoholism, violence, greed and sex.      He also infused humor into his work. Williams dissected the traditional American family, and he penned many stories about dysfunctional and volatile families. In the journalist Bruce Smith's memoir on Tennessee Williams entitled Costly Performances, Tennessee is quoted reminding his readers, "I have had a life of required endurance, a life of clawing and scratching along a sheer surface and holding on tight with raw fingers to every inch of rock higher than the one caught hold of before...." (Smith, 6) Williams was born Thomas Lanier Williams in his maternal grandfather's rectory in Columbus, Mississippi on March 26, 1911.      His father, Cornielus Coffin Williams, was a shoe salesman at a shoe factory. He was an alcoholic and he was often verbally abusive to his family. Williams's mother's name was Edwina Lanier Williams and she encouraged the young Thomas to write. Williams later based the character of Amanda from his play "The Glass Menagerie" on his mother.      He had a sister named Rose, who was two years older, and when they were growing up they were very close. Rose was a very sensitive child and by her early twenties she was classified as a schizophrenic. She was later institutionalized and eventually given a lobotomy. His sister's condition devastated Williams, and he was afraid throughout his life that he would succumb to madness as well. He based the character of Laura from "The Glass Menagerie" on his sister Rose. Williams had a younger brother named Dakin, who was eight years younger.      Their father doted on the younger brother, and there was a great deal of sibling rivalry between them. He actually based Brick and Grooper's relationship on his tumultuous dealings with Dakin. Also, Williams had a great interest in people who lived on the fringes of life, like Rose. He considered himself to be "different" and he was not popular in his youth.      Thomas was teased as a youth by a boy named Brick, and Williams added that the character was weak minded and flawed.

British airways Essay

British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories. It mainly operates from the Heathrow and Gatwick. It faces many problems like 531 million pounds loss in revenue because of lack of international market study, employee relationship (strike problem) and many more. Hence an effective strategy is the only chance to overcome these problems. The strategy of British Airways includes the innovation in technological accessories, customers relationship, employee relationship, safety and security of stake holders and so on. Introduction: Any business has challenges from different elements like globalisation, information and technology, socio and cultural factors, political factors and so on. To meet these challenges a clear strategy is very crucial for any organization. A strategy is a clear vision of what the organisation will be based on a sustainable competitive advantage. Actually, strategy is a road map for future directions and scope. It is a long range plan for five years and more. It develops mission, objective and goals for an organisation. To develop an effective strategy any organisation must set an account with different factors. Environmental analysis, present analysis, strength, weakness, opportunities and so on are the factor through which a strategy can be developed. Part 1 1) Identify the mission, Values and key objectives of an organisation within its environment. The mission statement of British Airways is â€Å"To be the undisputed leader in world travel for the next millennium†. The values of British Airways: Honest. Reliable On time Good service Objectives of British Airways: British Airways based in London is the largest airlines in the United Kingdom and provides daily flights to more than 400 cities world-wide. Like most large corporations the airline must focus on a variety of goals and objectives both for short-term and long-term survival in the competitive global market. General objectives of British Airways: With an objective of becoming the world’s largest leader in global premium airline, British Airways will continue to focus on customer service at every level of passenger’s journey. The overall Objectives are divided into three areas. Global (appeal to all passenger’s, whether for leisure or business travel in order to create repeat customer’s). Premium (ensure that passenger’s receive the highest quality of service where ever they encounter the airlines). Airline (maintain the focus on aviation with the largest equipment, products and services). Strategic objectives of British Airways: British Airways provides four strategic objectives: Airline of choice (remain the top choice for International flights for premium customers as well as cargo, economy and shorter flights). Top-quality services (provides the best customer service for passengers on all routes and classes of travel and improve online service). Global city growth (continue to expand the list of top-tier countries through airline partnership). Meet customer’s needs (exploring the latest options and products to enhance customer loyalty. A stakeholder is a person or organisation that has an interest in a business, for example benefit from it. As a customer you are a stakeholder in British Airways. Even if someone is working part time they are stakeholders in their employers business. You can be a stakeholder as a customer, in all shops you buy from and anywhere you spend leisure money, it could be going to the cinema or supporting your football match. Stakeholders of o buy products or services, they are looking for a wide range of products and service s. They also want easy accessibility and hope to buy good quality products and services at a competitive price. They are really important as they provide money for the business in order to be successful. Suppliers Suppliers stock the business with the supplies the business needs, if they are late then it will cause a conflict between business and suppliers. Therefor it is vital that all the business suppliers are on time. Suppliers are probably the third important part in a business, they provide the products/services and if they are not in time it poses to be a threat to the financial state of the business. On the other hand, suppliers aren’t that important in decision making because they are scared of losing their contract with British Airways. Employees May want an increase in pay rise. Staffs have a very big interest in British Airways, they have an interest in the business in the form of wages, bonuses, discounts, and holiday pension. Owner’s In contrast it may want a decrease in pay rise for their employees you could say that the owners probably one of the most important people in a business. Local and national communities Give planning permission depending on the business a person wants to do. Part 2 2) Investigate the economic, social, and global environment in which organizations operate. What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. An economic system is loosely defined as a countries plan for its services, goods, and the exact way in which its economic plan is carried out. Basically there are three major/different types of economic systems prevailing around the world and they are: Market Economy: In a market economy, national and state governments play a minor role. Instead consumers and their buying decisions drive the economy. In this type of economic system, the assumptions of the market play a major role in deciding the right path for a country’s economic development. Market economies aim to reduce or eliminate entirely subsidies for a particular industry, the pre-determination of prices for different commodities, and the amount of regulation controlling different industrial sectors. The absence of central planning is one of the major features of this economic system. Market decisions are mainly dominated by supply and demand, the role of the government in a market economy is to simply make sure that the market is stable enough to carry out its economic activities properly. Planned Economy: A planned economy is also known as a command economy. The most important aspect of this type of economy is that all major decisions related to the production, distribution, commodity and service prices, are all made by the government. The planned economy is government directed, and market forces have very little say in such an economy. This type of economy lacks the kind of flexibility that is present a market economy, and because of this, the planned economy reacts slower to changes in consumer needs and fluctuating patterns of supply and demand. On the other hand, a planned economy aims at using all available resources for developing production instead of allocating the resources either for advertising or marketing. Mixed Economy: A mixed economy combines elements of both the planned and the market economies in one cohesive system. This means that certain features from both market and planned economic systems are taken to form this type of economy. This system prevails in many countries where neither the government nor the business entities control the economic activities of that country – both sectors play an important role in the economic decision – making of the  country. In a mixed economy there is flexibility in some areas and government control in others. Mixed economies include both capitalist and social economic policies and often arise in societies that seek to balance a wide range of political and economic views. http://www.economywatch.com/world_economic-indicators/type British Airways operates in the Mixed economic system as British Airways was privatised on February 1987 and the government has less intervention as it’s a private company the only intervention that the government would have is only setting the prices of the air tickets. What is Social Welfare: Social welfare is about how people, communicate and institutions in a society take action to provide certain minimum standards and certain opportunities. It is generally about helping people facing contingencies. Social welfare which British Airways does for its employees. Social Welfare Policy: Is basically to improve and protect the standard of living of the people or citizens as a whole. In the United Kingdom the Name â€Å"Social Policy† is used to apply to the policies that the government uses for welfare and social protection and the ways in which welfare is basically developed in a society. There are various social welfare policies that the United Kingdom’s adopts and they are: Social welfare policy that British Airways has adopted/follows: The impact that social welfare initiates on British Airways as well as the wider community is firstly that British Airways adopting the work place regulation is that it benefits the employees of British Airways and that the employees can work without any head aces as British Airways has provided all it employees with training in safety measures, plus rest time is given to the employees and to the crew members of British Airways accommodation is given because the crew is normally flying for endless hours/long journeys. The workers are also made alert about the basic terms and conditions of the organisation which are basically ethics, code of conduct, and the responsibility of the organisation. The other social welfare policy which British Airways provides its employees is social security for its employees similar to contribution benefits (Retirement pension, maternity allowances) and also non contributor benefits (social fund, working tax benefits) to its employees, which gives the employees the freedom to do whatever in their personal life. The Employment Law in British Airways states and illustrates the normal working hours, conditions, and the acts of the organisation. What is Industrial Policy: Industrial policy comprises all government interventions which consist of: 1. Directed towards the supply side of the economy that consists of enterprises, industries, sectors). 2. Aims to influence the industrial structure of the economy and its industrial changes. Industrial policy purposefully affects incentives to produce specific goods or incentives to enter or exit a specific goods market. It is not limited to manufacturing and includes all types of commercial economic activities. Industrial policy interventions have to be justified because if competitive markets worked adequately, any such intervention would: 1. Distort optimal allocation, 2. Distort dynamic competition and its benefits (innovation, flexibility, consumer’s sovereignty etc.). 3. Privilege specific enterprises or industries or sectors at the expenses of others, 4. Would disadvantage taxpayers and consumers. (An European industrial policy: concepts and consequences, Oliver Budzinski). Industrial policy is concerned; it is the government sponsored economic program in which the public and private sector coordinate their efforts to develop new technologies and industries. Government provides the financial support and capital to the private sector by direct subsidies, tax credits or government- run developmental banks. Industries policy emphasise cooperation between government, banks, private enterprise, and employees to strengthen the national economy. http://encyclopedia2.thefreedictionary.com Impact of Industrial policy on British Airways: In the United Kingdoms the Industrial policy has affected a lot of industries but the Industry that suffered the most was the aviation industry including all the airlines even British Airways. Therefore British Airways has changed its strategy of working and has been successful as British Airways adopted new policies. One of the policy that states to reduce Co2 emissions by 15% by all airlines and British Airways has decided to reduce by 50% as they are working on creating a new kind of fuel which is known as bio diesel which is pollution free and environment friendly. Fiscal Policy: Government spending  policies that influences macroeconomic conditions. These policies affect tax rates, interest rates and government spending in an effort to control the economy. Monetary Policy: The action of a central, bank currency or other regulatory committee that determine the size and rate of growth of the money supply, which in turn affects interest rates. Monetary policy is maintained through actions such as increasing the interest rate, or changing the amount of money banks need to keep in the vault or bank reserves. Impact of fiscal and monetary policy on airline industry as well as British Airways: The principles of economics tell us that governments can sometimes improve market outcomes. Methods of influencing market outcomes can come in the form of monetary and fiscal policies. Monetary policies influence shifts in aggregate demand for goods and services by increasing the money supply, reducing the equilibrium interest rates and stimulating investment spending or decreasing the money supply, raising equilibrium interest rates, lowering investment spending (Mankiw, 2004). Fiscal policies shift the aggregate demand curve by increasing or decreasing government spending or through the increase or decrease in taxes (Mankiw). Because these policies influence aggregate demand, the government uses such policies to try and bring stabilization to the economy. Such polices affect different industries on many different levels. Some industries have positive effects and some negative. In analysing how monetary and fiscal policies affect the airline industry, we can look at how these policies affect employment, growth of the industry, and product prices. Many fiscal policies directed toward the airline industry have had profound effects. One such policy is represented by the excise taxes and fees levied on air carriers. Such taxes and fees are allocated by the Government to fund improvements of airports, provide security for the airlines and airports, allocate funding for the FAA, provide for services for international customers, and support operations at airpark facilities. These fees represent roughly 26% or $52 of a standard 200-dollar round-trip airline ticket (Air Transport Association, 2005). Current economic conditions of the airline industry are dismal, especially due to the tragic events of September 11th. The Air Transport Association (ATA) argues that such fiscal policy in these trying times hinder the air carriers’ ability to right themselves through a self-help policy. The ATA further explains that in an effort to stabilize the industry, such taxes and  fees can account for the elimination of over 129,000 jobs, forced many carriers into bankruptcy, and, because consumers react heavily to price increases in this industry, hinder their ability to allocate funds by raising ticket prices. With this current fiscal policy, air carriers have little manoeuvrability of funds to meet the demands of an operating budget. Mike Smith (personal communication, June 10, 2008), former owner of Pacific Crest Aviation in Big Bear Lake, CA, adds that go verning agencies institute other fees to generate operating revenues for airports. On example of this is landing fees. Landing fees vary from airport to airport, but play a key role in the determination of where air carriers decide to base their operations. In attempts to accumulate more funding through fiscal policy, Mr. Smith explains that the FAA continues to suggest the implementation of user fees. Still to be determined how such a fee would impact the airline industry; present fiscal policies have air carriers screaming for reform. Deregulation is another fiscal policy that has considerably impacted areas of the airline industry. Since deregulation in 1979, the airline industry experienced substantial growth. With the emergence of new competition in the industry this created numerous amounts of jobs, drove ticket prices down, and expanded the available market for various air carriers. Through an industrial wide growth of over 200%, new carriers were able to open positions to thousands of new employees in various parts of the nation. Average ticket prices in 19 79 remain relatively unchanged today. As an extremely competitive market emerged, the rally for passengers on each carriers flights kept ticket prices down as carrier created connecting flights through this new open sky policy; reaching more consumers, minimizing opportunity cost, and offering competitive pricing. The Airline industry continues to be affected by the overall condition of the nation’s economy. When healthy spending exists and pleasure travel is frequent, air carriers are able to fill flights, raise prices, and maintain a stable economic environment. However, when condition of the nation’s economy falls, so do the buying habits of the consumer. This is where the airline industry finds itself today. Struggling to fill flights in a slow economy and fighting heavy fiscal policy. Recent monetary policies made by the federal government to improve market conditions are sure to have an effect, but how it will impact employment, growth, and prices in the airline industry are  still unknown. The most Recent monetary policy made by the government came in the form of economic stimulus checks. This in-flow of money into the economy in an attempt to stimulate the purchase of goods and services throughout the United States may help diminish the effects of our current sluggish e conomy. Little to no data exists to show how this has impacted any growth in the airline industry. So far, there seems to be little change in the spending habits of the consumer to travel via air. Because the economic position of the airline industry has been struggling for so long, improvements due to any single event may be impossible to track. Whether changes in fiscal policies, monetary policies, or internal carrier structure help to improve conditions in the airline industry, changes will happen slow and will reflect economic condition in the nation’s marketplace. By successfully managing opportunity cost, and adapting to an ever changing economic environment, airline industries can have economic success. However, the well-being of the nation’s economy will have a direct impact on the level of success experienced in the airline industry. During economic shortfalls in the nation’s economy, travellers will have fewer resources available to travel for pleasure. Contributing to the negative economic influences in the airline industry, future and existing policies targeting the airline industry will continue to hinder the industry’s ability to recover losses in periods of economic hardships. http://www.taxreformpanel.gov Makiw, N.G. (2004) Principles of economics (3rd edition). Chicago, 2: Thomson South-Western. PESTLE Analyses on British Airways: PESTLE Factors Key Points Implications for British Airways Political Heavy regulation (AEA, 2009). Increased security due to past terrorist threats (DFT, 2008) Compliance is essential if British Airways wants to continue. Sufficient security measures should be in place to ensure consumer confidence and competitive advantage in maintenance. Economic Global economic crisis: world growth is projected to just over 2 per cent in 2009 (IMF, 2008). Pound weakness especially against the Euro. Oil prices declined by 50% since their peak retreating to 2007 levels. Decline in fuel prises the dollar strengthens (IMF, 2008). UK Consumer spending saw its sharpest decline for 13 years between July and September 2008 (Channel 4, 2008) Possible reduction in the amount of business travel as companies are cutting costs and using alternative means of communication such as telecom fencing. British Airways is vulnerable as a United Kingdom operating airline to a poor exchange rate. Fluctuation in oil prices and exchange rates will directly affect British Airways cost base. More intense competition. Social The United Kingdom has an aging population. Increasing Unemployment Potential opportunities for growth as older generations have more time to spend on leisure activities such as international travel. Increased bargaining power as an employee. Technological A recent survey revealed that 34% of online consumers plan to use price- comparison sites more in 2009 (NMA, 2009) Online booking services and check-in is becoming increasingly used by the airline industry. Increased consumer awareness and therefore bargaining power. British Airways must ensure that they remain up to date with these technological advances whilst avoiding becoming overly reliant, as this may isolate certain consumer markets (i.e. the elderly) who don’t feel comfortable using such technology. Environmental/Ethical Noise pollution controls and energy consumption controls. Cancellations of flights and loss of baggage. New legislation (e.g. climate change bill) enforcing tighter environmental regulation may increase operational costs each year. Such ethical issues could have a detrimental effect on reputation if left unresolved. Legal Collusion and price fixing. Recognition of trade union and industrial action e.g. cabin crew strikes. Open skies agreement. Restriction on mergers will have an impact on British Airways proposed alliance with American Airlines. Good employee relations are essential if British Airways wants to avoid industrial action and interrupted operations. Opportunity for British Airways and its competitors to freely transport aircrafts between the European Union and the United States.

Electrical Engineering Essay

1. Introduction Engineers have the potential of developing technology that will be used by hundreds, thousands, even millions of people. Since so many people are using this technology, it has to be safe and it has to benefit one population without making another suffer. As the engineers design new technology, they are the ones that have an ethical responsibility to ensure that it will not endanger lives or cause any suffering. The purpose of the essay is to explore the specific issues that face electrical engineers. The primary focus in this essay will be addressing the question: how can an issue be an ethical concern if it does not directly endanger human life or society? This is particularly important as in contrast to other branches of engineering, the moral issues surrounding electrical engineering do not usually affect a consumer’s health or lead to injury or death. A civil engineering dilemma could involve a building collapsing or roads falling apart leading to direct death or injury, s uch as the â€Å"L’Ambiance Plaza Collapse†1 in Connecticut, or the â€Å"Sampoong Department Store Collapse†2 in Seoul. However, as discussed in Fleddermann (2000)3, the problems faced by electrical engineers are no less important, and that the engineers in this discipline should be aware of the particular ethical dilemmas of this field. The field of electrical engineering covers a wide range of technology from power generation and transmission lines to integrated circuits used in computers. This essay will outline, using real-life examples, three major concerns in electrical engineering and explain how they impact the world on an international scale. The current solutions to the ethical dilemmas will be evaluated using ethical analysis, and alternative solutions will be provided. The following scenarios are an excellent illustration of the ethical issues that electrical engineers have to face and opens up a unique discussion about their responsibilities in both a national and international setting. Issue 1 – Quality of product vs. commercial success Electrical engineers are involved in the manufacturing of everyday household appliances. The circuitry that is designed is used in products that are sold by the manufacturer. Manufacturer’s can prioritise the commercial success of their product over the actual quality. This can result in a conflict of interest between manufacturer and engineer since the manufacturer can be  financially motivated, whereas an engineer is supposed to hold paramount the welfare of public in their professional duties (engineering code of ethics)5. An example of this is the manufacturing of the Intel microprocessor in 19944. The microprocessor had a flaw in it that meant that a regularly used operation by users would give the incorrect results. The engineers knew of this problem, and rectified it for future version. Despite this, Intel continued selling the product. This error was found by users, and Intel decided it would only replace microprocessor with a good one to people who could demonstrate that they needed it. Should Intel have provided a replacement regardless? Since Intel was aware of the problem, was it unethical to withhold this information from the users? If this information had been given, and warnings had been included, does this solve the ethical problems for the company? According to Intel, since the error was so minor it would not affect the majority of users. However the few people would have ‘suffered’ from this flaw could have been rectified if Intel had offered to replace their microprocessor for free. This is what Intel did do and so according to utilitarianism principles their response was ethically sound. However, what was immoral was the fact that they did not bring up this issue themselves, and that they continued manufacturing and selling the product without warnings. They did not respect the dignity of their consumers enough to let them be informed consumers. By applying Kantian ethics, one can determine that Intel did not respect the dignity of their customers, and was merely using them as a means to an end. This was to maximise their profit margin by exhausting their faulty stock. There are a number of alternative solutions that Intel could have taken. Intel could have continued selling their product with a warning label so that further customer’s would be aware of flaw. A better solution would have been if Intel discontinued making this microprocessor and told their customers of the flaw straight away, whilst also offering a replacement chip. Issue 2 – experimental nature of electrical. The technology used by engineers to design equipment is complex, and outside the understanding of a majority of general consumers. In addition to this, the lasting effect of some of these technologies is unknown. Since electrical technology is designed on such a small scale, there can be  unknown effects due to our limited understanding of quantum physics. This raises an interesting issue that has sparked debate. Can we use technology that we don’t fully understand, but use on a daily basis? Is it safe to use this technology considering that there may be a potential risk that we have yet to comprehend? The nature of electrical engineering can be somewhat experimental. Transmission lines are used every day to transfer energy into our homes. There are inconclusive theories6 that suggests that these transmission lines which emit low-frequency electromagnetic radiation can be harmful to the general population. This ranges from causing headaches and muscles fatigue to an increased risk of cancer6. Is an engineer obliged to consider these potential risks in their design, even if there is little proof or knowledge into the lasting effects? Currently transmission lines are designed so that they are around 5-10 metres off the ground, this is both for efficiency as well as to remove them from the reach of the general public, avoiding electrocution. However, not many transmission lines have shielding to reduce or eliminate the effects of electromagnetic fields, as there is no quantitative evidence to suggest that shielding is necessary. If the observational theories were proven to be true, however unlikely, that would mean that the general public have been placed in a position of possible harm. In the unlikely case this was true, does the small probability of this being true outweigh the seriousness of the potential harm (cancer). An engineer should be morally responsible at all times, and so an engineer should employ some sort of safety measure. Even if there is only a tiny potential for transmission lines to have lasting negative effects, there should be methods used to combat this threat. This is applying contractualism principles. If engineers themselves believed that they could be exposed to these harmful effects, and knew that they could do something about it, they would integrate some shielding into their transmission line design. Issue 3 – sustainability and power generation, impact of cheap labour Power generation and sustainability is a key concern for all people in the world. Electrical engineers are a vital part of this global machine concerned with sustainability. Engineers primarily concern themselves with providing the most efficient means of power generation and distribution, but this can cause negative effects on the global community. Can a balance be achieved? Is it possible for an electrical engineer to be  morally responsible at all time? Our current primary energy source is dependent on a limited resource, coal and fossil fuels7. The utilisation of these materials results in emissions and waste that are harmful to the environment. Since an electrical engineer is only concerned with the production of energy and not of its disposal is this even an issue they should concern themselves with? It’s not just up to one person to be ethically responsible. An engineer is only a small part of a network of morally autonomous agents. An engineer can apply virtue ethics or kantian ethics, and create awareness of environmental issues. An engineer should have a virtuous nature and consider all areas of society that they can impact. If an engineer applies Kantianism, their actions would involve trying to tell their managers that they are using the Earth’s limited resources as a means to an end, and the environment gets negatively affected by this. If an engineer raises concern about environmental issues, then they are ethically sound. Even if the situation does not change due to the opinions of higher up people, the engineer has done all that they can be expected to. Cheap Labour: An example of our global effect is found in a youtube video8 where cheap child labour is used to break down parts in a circuit board for further use. The toxic fumes emitted from deconstructing the components are extremely hazardous and can cause lasting health consequences. Companies source labour to developing countries because it is an extremely economical alternative. This is primarily due to developing nations not having as stringent workplace health and safety requirements, and also being able to obtain workers who would work for a much lower wage. Essentially this action will achieve the same outcome, for a lesser cost. These companies clearly priorities profit margins over social wellbeing. Is this an electrical engineers concern? An electrical engineer is part of the company that makes the decision to employ cheap labour, and so they can be in a position to influence this decision. A number of options are available. Employ 1st world employees to perform the same job locally This will mean that there is a higher cost for the company. However, this will take away work from third work countries. Cheap labour will no longer  be exploited, but the people of the country will no longer have employment, which could have serious roll-over effects on the society and economy. A better solution would be: Employ 3rd world employees, and provide better wages and working conditions. The major benefit of this is that a company can still provide work for the global community, while improving the working conditions and economies of the developing nations, rather than exploiting them. The downside is extra cost put into educating employees and providing good equipment to apply process. Both scenarios involve extra money input from companies, resulting in loss of profits, but this is weighed against the safety of the people contracted to the company. Value of human life is held paramount here which satisfies engineering code of ethics. References 1. http://www.engineering.com/Library/ArticlesPage/tabid/85/ArticleID/168/LAmbiance-Plazza.aspx 2. http://www.hazardcards.com/card.php?id=8 3. http://www.ele.uri.edu/courses/ele400/f12/cases.pdf 4. B. Crothers, â€Å"Pentium woes continue,† Infoworld, vol. 16, no. 48, pp. a. 1–18, Nov. 18, 1994. 5. http://www.engineersaustralia.org.au//sites/default/files/shado/About%20Us/Overview/Governance/CodeOfEthics2000.pdf 6. http://www.mcw.edu/radiationoncology/ourdepartment/radiationbiology/Power-Lines-and-Cancer-FAQs.htm#1 7. http://www.dg.history.vt.edu/ch2/impact.html 8. https://www.youtube.com/watch?v=YeDw6yHQVbI